70% of the human body’s complex molecular structure is made of water, and about 70% of the Earth’s surface is composed of water (in some form or another). Yet less than 3% of all the water in the world is “fresh water.” The water coming from most of your kitchen sink’s tap is known as “potable,” a word assigned in the English language from the Latin word “potables,” meaning drinkable. But being simply drinkable may not always be the best for your health and well-being. And drinking water supplies for public use have drastically decreased as demand for the 7 Billion+ World Population is growing exponentially. So short of the lecture on the importance of having clean drinking water at hand, or a way to ensure its safety as it is consumed by you and your family, this little device is nothing short of a miracle in my opinion. It is quite simply the smoothest, best tasting, most refreshing water I have ever had. THAT IS A BOLD STATEMENT coming from an ordinary consumer (no, Brita does not employ me… but they should, haha). If you’re looking for a bottom line that satisfies your curiosity about this product, it’s this: YOU WILL NOT BE DISAPPOINTED!! I enjoy my fresh, chilled water on a daily basis and I save a TON of $$$ on expensive water bottles that take up space in your pantry and recycle bin and void space in your wallet. In addition, the 10 Cup pitcher is the absolute perfect size for the refrigerator. “Brita Everyday Water Filter Pitcher” has my unequivocal A++ vote!!